"Legado Artesano" brand

Legado Artesano, promoted by ETURIA, a public company for the promotion of tourism and crafts, is the brand of excellence for crafts in Castilla-La Mancha, designed to make the region's quality crafts visible and protect the legacy of its master craftsmen. Created in 2023, this brand brings together almost 700 craftsmen and 71 active trades, promoting a collective identity that combines tradition and modernity. Its work focuses on rescuing traditional techniques and adapting them to contemporary needs, strengthening pride in craftsmanship and its cultural contribution.

ETURIA has played a key role in promoting the brand through strategies that include participation in national and international markets and the creation of synergies with sectors such as fashion, design and architecture. These initiatives not only strengthen the global presence of crafts in Castilla-La Mancha, but also contribute to local development and job creation in rural areas.