MacGregor Sportswear was well known for its novelty-printed outdoor wear for men. Here, a robe and swim trunks are printed with suntanned young males diving and cannonballing into the water. These swimmers showcase the ideal, lithe body type of the 1930s, which was accomplished in part through an outdoor lifestyle devoted to physical pursuits popularized by newly relaxed attitudes toward body exposure. Was this male, clothed by so many beautiful men, their equal, or was this ensemble a distracting fantasy?
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