MARTINI - Poster Martini & Rossi Vermouth di Torino

This poster was created for Martini & Rossi towards the end of the 19th century, as one of the first company advertisements. It depicts a female figure leaning towards the coat of arms of the City of Turin, at her feet a cherub and a bottle of Vermouth. In the background, looms the panorama of Turin with the Mole Antonelliana, the symbol of the city.
The Martini & Rossi Archive preserves a rich collection of posters, including sketches and advertising illustrations of various kinds: over a hundred works covering a period from the end of the 19th century to the middle of the twentieth and beyond.
In 1863, the Martini, Sola and Compagnia - then Martini & Rossi - was founded in Turin (Italy) by Alessandro Martini, Teofilo Sola, and Luigi Rossi. In 1864 production was centralized at Pessione, where it is still active today. Thanks to the recipe created by Luigi Rossi, the Martini Rosso made the company famous all over the world. Asti Martini, ChinaMartini, Bitter, Martini Dry (1898), Martini Bianco (1910) soon followed. Branches and warehouses were opened in the five continents. The award from the International Exhibition of Dublin (1865) was just the beginning of a long series of recognitions for quality.
Martini & Rossi’s attention to the many forms of external communication has been a distinctive feature of the company from its very beginnings. The company has always had an intuitive feel for the right message at the right time and has thus been able to preserve its image of international elegance regardless of the historical moment.
In 1993 the Martini and Bacardi Groups merged, uniting two companies with remarkably similar traditions, culture and historical development.