‘At Zooba we've been working nonstop to perfect our ta‘meyya (falafel) recipe since we opened our first restaurant in Cairo in 2012. We've changed our preparation process over five times just to make sure it has the right texture, crunchy on the outside and soft on the inside. […] When we first heard about the 2016 London Falafel Festival, we were very excited to be invited and have the chance to introduce Egyptian Falafel, our ta‘meyya, to the world.’
| Moustafa Elrefaey, Executive Chef & Partner at Zooba Homegrown and the winner of the falafel competition at the London Falafel Festival, 2016.
For more, see the full story What’s for Breakfast in Egypt? (link in details).