Museo OFFICINA DELLA SCRITTURA - Aurora advertising poster

Success had already come to the Turin-based company Aurora since the early 1920s, rewarded by the market for the excellent quality of the pens produced; an important part of the rapid success of Aurora must undoubtedly be attributed to the effective advertising campaigns with which the products are launched, entrusted to established professionals in the sector, such as Achille Luciano Mauzan