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Museo OFFICINA DELLA SCRITTURA - Aurora model International advertising

Ars Lupa1930 - 1934

Museimpresa

Museimpresa
Milano, Italy

The Aurora Internazionale model was introduced on the market in 1930 and constitutes, together with the subsequent Novum, the company's reaction to the new stylistic trends which see a predominance of tapered shapes and a clear reference to the dictates of Art Deco. The pen is characterized by the presence on the cap of a rich band decorated with a Greek motif, placed between two smaller rings.
It presumably owes its name to having been produced for the international market, in fact it became part of the mechanical pen/pencil combination called Le Duo Moderne marketed in France together with Edacoto.

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  • Title: Museo OFFICINA DELLA SCRITTURA - Aurora model International advertising
  • Creator: Ars Lupa
  • Date Created: 1930 - 1934
  • Location Created: Italy
  • Physical Dimensions: 29,5 x 21 cm
  • Subject Keywords: Museimpresa
  • Type: Advertising
  • Rights: Aurora penne
  • Medium: Print on paper
Museimpresa

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