On Stage Design Indaba 2011: Daddy’s World

At Design Indaba 2011 Jody Aufrichtig and Nick Ferguson talk about being hoteliers, property group partners, and private equity company shareholders, all the while integrating art and commerce into their business ethos.

Their hotel business, Daddy's World, consists of the Daddy Long Legs Art Hotel, The Grand Daddy Hotel and rooftop Trailer Park, Daddy Cool Restaurant and Old Mac Daddy.

Creating “theatre in retail” is what Aufrichtig and Ferguson aimed to do with their development of select Cape Town buildings with a historical or architectural legacy.

The marketing visionaries behind Daddy’s World, Jody Aufrichtig and Nick Ferguson, work on bringing their wildest imaginings to life.