Photographic lobby card for the Hindi film 'Chhailla Babu' (Cool Guy- check translation),
released in the year 1977.
The card presents an interesting combination of illustrations, photographs and text.
On the top half of the card, a photomontage of two images is printed in an oblique angle
inside a white plain line and white dotted line border. In the photomontage, the image on
the left shows the female lead Rita (Zeenat Aman) sitting on a sofa. She is dressed
fashionably in a houndstooth pattern coat, red turtle neck jersey and red trousers. Behind the
sofa, the character Scorpion, who poses as a CBI inspector through most of the film, is
standing, bending to Rita's level. He is wearing a white shirt with a waist coat and a tie.
Bending down, his right hand is resting on the sofa while the left hand is resting
on the backrest. The image on the right shows the character Chhailla Babu (Rajesh Khanna)
from the point where he is posing as a tangewala (horse carriage rider). On the bottom
half towards the left, a photographic cut out of Chhailla Babu as the tangewala is printed.
An illustration of Rita, dressed in blouse and skirt and floral stickers all over the body is
overlapping with Chhailla Babu's photograph. Towards the right, the name of the film
is printed in Devanagari script inside a set of concentric circles. Next to this is another
bigger set of concentric circles, inside which the credits are printed as follows. From the
top, first comes 'S. MUKERJI', next line; 'PRESENTS', next line; 'Chhailla', next line;
'Babu', next line; 'in EASTMANCOLOR'. On the extreme bottom towards the left,
first comes 'STORY, SCREEN PLAY & PRODUCED BY SHOMU MUKERJI', next line;
'DIRECTED BY JOY MUKERJI MUSIC LAXMIKANT PYARELAL'.