In the mid and late 1990s when Ty Inc.'s Beany Babies were hugely popular, the Kellogg Company offered its own BeanBag Breakfast Bunch plush figures of characters it used to promote its cereals. It made bean bags of Tony the Tiger, Snap, Crackle, Pop, Toucan Sam, Corny, and Dig 'Em. Each figure came with its own identity card, which stated name, birth date, favorite cereal, and "Character" istic. These figures were under 6-inches tall and most likley they were intended to be included in a cereal box. Some sites on the Internet suggest that the figures were never released to the public.