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POLTRONA FRAU Museum - Presentation brochure for the innovative Lullaby bed

1969

Museimpresa

Museimpresa
Milano, Italy

The innovative collection of the Lullaby bed and bedside tables was advertised in 1969 in a truly revolutionary way for its time: the products were placed in the center of Dome square in Milan as in a large art installation; today we would call it a guerrilla marketing initiative.

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  • Title: POLTRONA FRAU Museum - Presentation brochure for the innovative Lullaby bed
  • Date Created: 1969
  • Location Created: Tolentino
  • Subject Keywords: Museimpresa
  • Type: Document
  • Rights: Poltrona Frau
  • Medium: Paper
Museimpresa

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