With the opening of California?s Disneyland in 1955, overseen by Walt Disney himself, and then the opening of Florida?s Walt Disney World in 1971, the Parks and Resorts branch of The Walt Disney Company established itself as the premier purveyor of vacation getaways. Similar to the film-making branch of Disney, Parks and Resorts understood the value of merchandising its product. The parks are full of all kinds of souvenir materials, from clothing to bric-a-brack.