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"Primo nel mondo" advertisement

Franco Grignani1967

Fondazione Zegna

Fondazione Zegna
Valdilana BI, Italy

The "First in the world" ad campaign sought to communicate Lanificio Ermenegildo Zegnas' world leading status as a buyer of extra-fine Merino wools conferred by the Australian Wool Board in 1964.

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  • Title: "Primo nel mondo" advertisement
  • Creator: Franco Grignani
  • Date Created: 1967
Fondazione Zegna

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