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Joanna Rajkowska created a fictitious brand by imitating marketing techniques. Unified packaging design, professional mass production, quality allowing for safe use, form of advertising and pricing have been adapted to the standards of the consumer world. However, as indicated on the labels, six types of canned drinks, soap, petroleum jelly, perfumes, frozen foods were made on the basis of substances derived from the author’s body. References to the artist’s person also appear in the descriptions and photographs placed on the packaging. Their consumption has its unpleasant side effects. The artist literally transforms her body, thoughts and emotions into quickly consuming goods.