Some of the logos designed by Franco Maria Ricci

"The image of a brand must, first of all, correspond to a specific function: to immediately clarify whom or what it refers to, what it represents". These are the words with which Franco Maria Ricci answers the question of what a logo represents in his opinion. After an unexpected success gained almost by accident, he began his brilliant career as a graphic designer in 1963. Among its clients there were major institutions and companies such as Cassa di Risparmio di Parma and Piacenza, Cucine SCIC, SMEG, Poste Italiane...