Self Seeker is part of the SPECULUM: 10 Characters series, created by the Dutch collective SMACK. Self Seeker talks about self-obsession; the protagonist is so in love with himself that he has split in two and kisses himself. SMACK is a collective formed by Ton Meijdam (Geldermalsen, Netherlands, 1973), Thom Snels (Tilburg, Netherlands, 1978), and Béla Zsigmond (Budapest, Hungary, 1975). This artistic collective uses 3D animation to create figurative videos that explore collective behaviour, digital identity, surveillance culture and the omnipresence of brands.