The exhibition entitled Jack of Diamonds opened in Moscow in 1910. The name was coined by Larionov, whose works were shown alongside those of several avant-garde Russian artists such as Goncharova, Mashkov and Konchalovski, who shared his aim of blending French Cubism, German Expressionism and indigenous primitive culture. However, this revival of primitive popular roots in art led them to draw inspiration not from distant cultures, as the European avant-garde did, but from local folk art. The installation of the exhibition, with the works crowded together and on several levels, was equally provocative. Indeed, as Bowlt and Misler state, “they turned the exhibition into exhibitionism.”