The Girl on the Land Serves the Nation's Need

This WWI poster, of women leading a horse, promoted the Y.W.C.A's support for the Woman's Land Army of America and participation in Homefront war efforts.

The image presents a confident, capable group of young women—pitchforks and produce in hand—ready to meet the nation’s needs. Designed to recruit “farmerettes,” the poster also reflects broader shifts in women’s roles during the war, as they stepped into new forms of labor and public service.