This Underground poster was designed by Alfred France in 1911. Early Underground adverts were not targeted at particular social groups, they were designed to have a universal appeal. This is suggested in France's slogan – 'The Way for All'.
Physical Description: Illustration of a woman in green and purple pointing next to a sign that says 'THE WAY FOR ALL'. Tiles in the background depict silhouettes of people from various class, of different genders and ages.
Item location: Acton Depot
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