What nylon did for your legs, LYCRA will do for your figure!

1961

Science History Institute
Philadelphia, United States

Magazine advertisement for DuPont Lycra, the brand name for the polyester-polyurethane copolymer invented by Joseph Shivers in 1958 at the DuPont laboratory in Waynesboro, Virginia. The advertisement was published in the September 22, 1961, edition of Life magazine. In the image, a dark-haired woman wearing a white bra and girdle is reclining on an ornate chaise lounge.

Show lessRead more

Details

Title: What nylon did for your legs, LYCRA will do for your figure!
Date Created: 1961
Date Published: 1961
Provenance: Science History Institute
Subject Keywords: E.I. du Pont de Nemours & Company, Lycra, Spandex
Rights: No Copyright - United States
External Link: View our digital collections

Get the app

Explore museums and play with Art Transfer, Pocket Galleries, Art Selfie, and more

Zoom in

Design