WilliWear printed shirt, sweater, and shorts ensemble, cotton and ramie / cotton knit, spring 1985, USA, gift of WilliWear, Ltd.

Hip hop quickly spread from the Bronx to Queens and Brooklyn and moved downtown to mingle with the creative music and arts scene in lower Manhattan. Dance clubs played a combination of disco, rock, punk, and hip hop and the mix inspired Seventh Avenue designers like Willi Smith, who popularized streetwear by applying the energy and graphic aesthetics of hip hop to his designs.