Winter Games: the media boom

Until 1994, the Winter Games took place in the same year as the Summer ones. But for financial reasons linked to advertising, the TV networks informed the IOC of their wish for the Summer/Winter Games to alternate every two years, which was accepted and would give the Winter Games greater visibility. They were no longer the poor relation of the Summer Games. In 1994, the Lillehammer Winter Games were broadcast in more than 120 countries, and on the African continent for the first time. 1988 Olympic Winter Games in Calgary. The microphone on the camera is no longer enough to reproduce atmospheric sound faithful to reality. Behind the cameraman, in a one-piece ski suit, the sound recorder and his boom play a decisive role.