Women! Help America's Sons Win The War

Issued by the U.S. Treasury Department for the 2nd Liberty Loan campaign, this striking World War I poster calls on women to support the war effort by purchasing U.S. government bonds—known as Liberty Loans. With a maternal figure framed by the American flag and open arms, the poster connects emotional patriotism with financial support in an appeal especially aimed to mothers and caregivers.

The Liberty Loan campaigns were essential to financing the U.S. war effort, and women played a critical role in their success. By buying bonds, they weren’t just helping soldiers—they were participating in the national cause and expanding their role in public and political life at a pivotal time in the women’s suffrage movement.