Worm's eye view of stepped profile and neon signage of Eros Cinema situated in the Churchgate neighbourhood of South Mumbai. Built by Sohrabji Bhedwar for Shiavax Cambata, an iconic 1204 seater Art Deco cinema palace clad with red Agra sandstone.
Eros opened in 1938 as the city's most glamorous cinema hall. Its stepped profile resembles a tiered cake, a fine example of the Ziggurat feature. It continues to serve as a visual marker for the neighbourhood with its name in an iconic Art Deco font.
This Art Deco jewel is a part of 'The Victorian Gothic and Art Deco Ensembles of Mumbai', a UNESCO World Heritage Site that was inscribed to the list on June 30, 2018.