“Bring in ’Da Noise, Bring in ’Da Funk” Souvenir Brochure

Discipline: Promotional design and advertising
Format: Brochure, Promotion
Design firm: Pentagram
Art director: Paula Scher
Graphic designers: Paula Scher, Lisa Mazur
Photographers: Michael Daniel, Richard Avedon
Typeface: American Wood Type
Printer: Finlay Brothers
Paper: Georgia-Pacific
Client: The Joseph Papp Public Theater

“Bring in ’Da Noise, Bring in ’Da Funk” is a musical history of rhythm in African-American life told through dancer/choreographer Savion Glover’s explosive street-tap style. Originally a hit downtown at the Joseph Papp Public Theater, the show moved to Broadway in 1996 for an ongoing run and received four Tony Awards.

Utilizing wood typefaces, the souvenir program is distinguished by the varied but cohesive graphic language that has become emblematic of the theater.