Selb is a town in the district of Wunsiedel, in Upper Franconia, Bavaria, Germany. It is situated in the Fichtelgebirge, on the border with the Czech Republic, 20 km northwest of Cheb and 23 km southeast of Hof.
Selb is well known for its porcelain manufacture, and is the home of the Rosenthal factory, founded in 1879 by Philipp Rosenthal as a family business. The town served in the 1960s as the location for an unrealized town development plan prepared by Walter Gropius shortly before his death.