Swarovski is an Austrian producer of glass headquartered in Wattens, Austria, and has existed as a family-owned business since its founding in 1895 by Daniel Swarovski.
The company is split into three major industry areas: the Swarovski Crystal Business, which primarily produces crystal glass, jewelry and accessories; Swarovski Optik, which produces optical instruments such as telescopes, telescopic sights for rifles, and binoculars; and Tyrolit, a manufacturer of grinding, sawing, drilling, and dressing tools, as well as a supplier of tools and machines.
Today, the Swarovski Crystal Business is one of the highest grossing business units within Swarovski, with a global reach of approximately 3,000 stores in roughly 170 countries, more than 29,000 employees, and a revenue of about 2.7 billion euros.
Swarovski is now run by the fifth generation of family members.