The Sweet Auburn Historic District is a historic African-American neighborhood along and surrounding Auburn Avenue, east of downtown Atlanta, Georgia, United States. The name Sweet Auburn was coined by John Wesley Dobbs, referring to the "richest Negro street in the world," one of the largest concentrations of African-American businesses in the United States. A National Historic Landmark District was designated in 1976, covering 19 acres of the neighborhood, significant for its history and development as a segregated area under the state's Jim Crow laws.