The Jaipur Virasat Foundation (JVF) works with and for traditional artists in Rajasthan, a state rich in historic habitations, traditional arts, crafts, and cultural resources. It has pioneered a holistic, culture-based and cross-sector approach to livelihood generation through its various activities, events, advocacy forums and networks, always employing specialist skills and best practices. A charitable trust since 2002, JVF's development strategy is in synergy with UNESCO charters for the conservation of tangible and intangible heritage and preservation of cultural diversity.