Memories of a Wise Past: Embroidering a Sustainable Future

Cuetzalan del Progreso, Puebla: The echo of the solidarity economy

Masehual Cihuamej Collective, in Cuetzalan, Puebla, Mexico. (2023-08-24) by Manuel de Jesús Pérez GarcíaMinistry of Culture of the Government of Mexico

Community and tradition

The heart of the Sierra de Cuetzalan, Puebla, is home to a project by the Masehual Cihuamej Group, a trading system that is emblematic of female empowerment, progress, and living traditions.

Hotel Taselotzin, in Cuetzalan, Puebla, Mexico. (2023-08-24) by Manuel de Jesús Pérez GarcíaMinistry of Culture of the Government of Mexico

Dreams of progress

In 1995, the Masehual Cihuamej Group crafted a dream: a unified space to jointly market its rich craftsmanship.

Masehual Cihuamej Collective, in Cuetzalan, Puebla, Mexico. (2023-08-24) by Manuel de Jesús Pérez GarcíaMinistry of Culture of the Government of Mexico

Ideas that transform

Together with other brave women, Rufina Villa recognized the urgency of transforming their environment, and set the stage for an evolution of the community.

Embroidery from the Masehual Cihuamej Collective, in Cuetzalan, Puebla, Mexico. (2023-08-24) by Manuel de Jesús Pérez GarcíaMinistry of Culture of the Government of Mexico

A dream come true

Beyond selling embroidery as a source of income, this project became a tool for collective growth and an emblem of freedom.

Masehual Cihuamej Collective, in Cuetzalan, Puebla, Mexico. (2023-08-24) by Manuel de Jesús Pérez GarcíaMinistry of Culture of the Government of Mexico

Families together

Their ideas and craftsmanship transcended their economic purposes. They contributed to food sovereignty and helped prevent migration, thus preserving the essence of Cuetzalan: their families.

Fiesta de aniversario (2015) by Claudia Alejandra Pureco SánchezMinistry of Culture of the Government of Mexico

Heart of the community

The Masehual Cihuamej Group is a cultural and community hub where the hard work of the artisans is celebrated and compensated, while the cultural mosaic of the region is preserved.

Masehual Cihuamej Collective, in Cuetzalan, Puebla, Mexico. (2023-08-24) by Manuel de Jesús Pérez GarcíaMinistry of Culture of the Government of Mexico

A place of transformation

The group's craftsmanship has been the engine for a cultural transformation that has led to workshops on women's rights, the environment, and the problem of waste accumulation in the community.

Masehual Cihuamej Collective, in Cuetzalan, Puebla, Mexico. (2023-08-24) by Manuel de Jesús Pérez GarcíaMinistry of Culture of the Government of Mexico

The origins of the group.
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Women who transform

The initiatives of the Masehual Cihuamej Group, from mills to tortilla bakeries, promote a solidarity economy in Cuetzalan by relieving pressures and promoting the rebirth of the countryside.

Embroidery from the Masehual Cihuamej Collective, in Cuetzalan, Puebla, Mexico. (2023-09-10) by Manuel de Jesús Pérez GarcíaMinistry of Culture of the Government of Mexico

Ancestors brought to the present

Their contributions energize the local economy by strengthening a solidarity network that celebrates a rebirth of knowledge about the environmental systems of their grandparents.

Masehual Cihuamej Collective, in Cuetzalan, Puebla, Mexico. (2023-08-24) by Manuel de Jesús Pérez GarcíaMinistry of Culture of the Government of Mexico

Teachings regarding ancient ways

Ancient practices that tell us about the importance of the countryside and sustainable cultivation as a counterweight to climate change.

Masehual Cihuamej Collective, in Cuetzalan, Puebla, Mexico. (2023-08-24) by Manuel de Jesús Pérez GarcíaMinistry of Culture of the Government of Mexico

Ideas for renewal

The solidarity economy has transformed lives. Women have found a space to grow and create.

Masehual Cihuamej Collective, in Cuetzalan, Puebla, Mexico. (2023-08-24) by Manuel de Jesús Pérez GarcíaMinistry of Culture of the Government of Mexico

A bright future

These women, in addition to honoring those who preceded them, are actively working to build a future based on equity and recognition.

Embroidery from the Masehual Cihuamej Collective, in Cuetzalan, Puebla, Mexico. (2023-09-10) by Manuel de Jesús Pérez GarcíaMinistry of Culture of the Government of Mexico

Community fabrics

The women of Cuetzalan are a mirror image of their embroideries; they are intertwined stories that, when brought together, show us an image of a better world.

Embroidery from the Masehual Cihuamej Collective, in Cuetzalan, Puebla, Mexico. (2023-08-24) by Manuel de Jesús Pérez GarcíaMinistry of Culture of the Government of Mexico

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