Ken Briggs Collection: The Logo

The Barbican's first visual identity

The Symbol: Solid (1980) by Ken Briggs & AssociatesBarbican Centre

The Original Barbican Logo

This is the Barbican's first logo, the ‘Four B’s’ logo. It was created as part of the Ken Briggs & Associates graphic identity for the Centre.

The Original Barbican Logo

The logo consists of the first initial of the Centre set into the same square format as the pictograms. It's in 'Barbican red'.

Barbican Centre Envelope: Where The Arts Come to Life by Barbican CentreBarbican Centre

The Original Barbican Logo

The idea was probably to communicate the sense of the different art forms coexisting

The Original Barbican Logo

but it was criticised for suggesting they were all facing in different directions.

Black and White Photograph of Barbican Centre with Red Barbican Centre Sign. by Ken Briggs & AssociatesBarbican Centre

Designing the Logo

Ken Briggs & Associates created a mock up of what the logo could look like on top of the building. This giant signage was never made.

Design Proposal Portfolio: L: Neon Signs/ Exterior: Barbican Symbol: Barbican Centre. by Ken Briggs & AssociatesBarbican Centre

Designing the Logo

A neon version of the logo sign was also designed.

Arts Centre Entrance with Four Bs Logo SignBarbican Centre

Brass Barbican

Much of the rest of the signage was produced in brass, and screwed into the famous Barbican bush-hammered concrete.

Barbican B Signage with Concrete on Reverse by Photography by Max ColsonBarbican Centre

We have an example of a brass 'B' in our Archive.

Barbican B Signage with Concrete on Reverse by Photography by Max ColsonBarbican Centre

On the reverse you can clearly see where it has been fixed to the concrete - some is still attached to the sign.

Barbican B Signage with Concrete on Reverse by Photography by Max ColsonBarbican Centre

We don’t know if it fell off or was taken down on purpose.

Data Sheet Design Proposal: Symbol: Sign Category BP Main Title: 2/18.0 (1980) by Ken Briggs & AssociatesBarbican Centre

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