#GIRLISTHENEWTIME

What is an empty museum?

The exclusive visit to rooms not normally open to the public, where you are given the special opportunity to take pictures without anyone or in the presence of a few participants. The photos are then shared on Instagram with a dedicated hashtag that includes the word ‘empty’.

@ericafirpo

After the first #emptylagallerianazionale, #GIRLISTHENEWTIME is the first completely female empty museum organised during the 2017 International Museum Week, entirely dedicated to women.

@girlsinmuseums

The event coincided with the beginning of the MuseumWeek which in 2017 had as its theme “Women and culture”.

@girlsinmuseums

For the occasion, the exhibition Time is out of joint has taken on a feminine slant, also on the occasion of the upcoming opening in the Gallery of the exhibition dedicated to female artists Corpo a Corpo/Body to Body.

The National Gallery, in collaboration with Camilla Crescentini and Francesca Malagoli of @girlsinmuseums and with Erica Firpo @ericafirpo, invited a group of young women to take pictures on a day it was closed to the public.

Twenty Instagram influencers and art and photography enthusiasts participated.

#GIRLISTHENEWTIME: girl is the new time.

The theme selected is an expression of one of the main prerogatives of the National Gallery: attention to the female reality.

This empty museum gives the opportunity to a group of women to enjoy a unique and exclusive moment, an unrepeatable imagery of their architectural and artistic heritage.

However, it was not just an event to photograph the works: the images taken by the participants express their perception of women, what they see and how they are seen in the museum, as visitors, subjects of the work, artists or influencers.

This way, the Gallery contributes, also through social media, to sharing its cultural heritage with a young and digitally native audience.