Game Changers

Outdoor recreation and organized sports rose in popularity following the Civil War. The movement from a farm towards an industrial economy created new opportunities for leisure, even among the working class. Both men and women embraced organized sports as participants and spectators.

Bicycles came to symbolize the quintessential “New Woman” of the late 19th century.  The new woman was young, college educated, active in sports, interested in pursuing a career, and looking for a marriage based on equality.

Elite, eastern women's colleges readily adopted sports programs in the last quarter of the 19th century. Vassar had three baseball teams by 1875: the Sure-Pops, Daisy-Clippers, and Royals. Students also joined archery, rowing, tennis, and track as well as basketball teams.

Smith College started a basketball team in 1891, only a few months after the game's invention. Though the rules were adapted to prevent young women's over-exertion, students enthusiastically embraced the game.

Public attitudes towards collegiate women's sports were conflicted. While elements of popular culture embraced the new confident, athletic woman, many were disturbed by the sight of women sweating, running, and competing.

The first intercollegiate women's basketball game was played in Berkeley between the University of California and Stanford, April 4, 1896. Male spectators were banned.

Attitudes towards socially elite women and sports changed in the 1920s and 1930s. While their masculine contemporaries were actively encouraged to vigorously pursue sports competition as a training ground for business success, women were discouraged and even blocked from competition for fear that it would make them less feminine.

Helen Wills Moody won eight Wimbledon women's singles championship titles between 1927 and 1938. America's premier champion did not lose a set in singles from 1926 to 1932. Praised for her poise and ability, she achieved national acclaim as a talented sportswoman. However, many fans and sports writers were put off by her on-court intensity. Criticized as merciless towards lesser opponents,  Moody--nicknamed “Little Miss Poker Face” by the media--retired as a respected but not beloved athlete.

Many girls were admonished to avoid “unladylike” competitive and contact sports. Instead they were directed towards healthful exercise activities, like calisthenics.

Working-class women and women of color were not held to the same social standard as socially elite, white women. Businesses and factories formed employee club teams to play in highly competitive amateur leagues, which included both women's and men's teams.  Teams wore the sponsor's name on their uniforms. While the teams existed to market company products and brands, they nevertheless afforded many working class women unprecedented access to sports participation.

Dallas-based Employers Casualty Company hired star, high school athlete Mildred “Babe” Didrickson in 1930 as a $75 per month clerical worker. Her real role with the insurance company was as a forward on the company's basketball team, which she led to a national championship. After winning two track gold medals at the 1932 Olympics, with ECC's sponsorship, Didrickson switched to golf where she dominated as a major star.

Dikrickson was criticized for appearing too masculine. She changed her appearance to mollify critics, wearing more feminine clothing.

African-American communities were more supportive of black women and competitive sports. Many African-American colleges and universities encouraged athletics as a pathway to improve community health and build leadership. A 1939 survey reported that only 25% of black colleges objected to intercollegiate women's sports, compared to a survey of predominately white institutions that reported 83% opposed women's varsity athletics.

Wilma Rudolph won a bronze medal at the 1956 Olympic games. But it was at the 1960 Rome games that she emerged as an international, sports superstar. Her inspiring personal story as a little girl who overcame polio to win the gold touched people around the world. Rudolph's Olympics were the first to be broadcast on television, leading to new perceptions of women and sports.

Ed Temple, Rudolph's track coach at Tennessee State University, produced forty Olympians over his 43-year career. They won twenty six medals, seventeen gold.

On June 23, 1972, Congress enacted Title IX of the Education Amendments. The statute prohibits sex discrimination in any educational program or activity receiving any type of federal financial aid. Since then, high school girls' participation in organized sports has increased ten times, and women's involvement in collegiate sports has increased six-fold. However, girls still face challenges, because passage of Title IX alone did not immediately create access to sports for girls. Many had to fight to ensure its implementation.

Female role models have inspired young women to pursue sports equity.

Billie Jean King was a fierce competitor. She lobbied for equal prize money, helped to start the women's tennis tour, and defeated a former male champion in the Battle of the Sexes. She inspired women in many sports, not just tennis, to pursue competition.

Title IX was a watershed moment in American history that opened the doors to women's participation in school-sponsored, competitive sports. Suddenly, women's athletic programs sprang up, providing opportunities to join teams, travel, and compete, with all the corresponding benefits. The law ensured  that girls and women would have uniforms and equipment, facilities, and skilled coaches.

Title IX and increased girl's athletic participation led to:



* 20% of the rise of female educational attainment for the generation that followed the new law.



* 10% increase in the number of women working full time.



* 12% spike in female participation in previously male-dominated occupations, particularly high skill occupations.



~ Findings by Dr. Betsey Stevenson, University of Michigan, via Women in Sports Foundation

Although women and girls have made enormous achievements in breaking down social, political, and cultural barriers to equality and full participation in sports, work remains. According to the National Coalition for Women and Girls in Education, in addition to having fewer participation opportunities, girls often endure inferior treatment in areas such as equipment, facilities, coaching, scheduling, and publicity. American society continues to struggle with what it means to be an athlete and how to apply that definition to women and girls.

Recommended Readings





Cahn, S. K. 1994. Coming on strong: Gender and sexuality in twentieth-century women's sport. Cambridge, Mass: Harvard University Press.

Gorn, Elliott J., and Warren Goldstein. 2004. A brief history of American sports. Urbana: University of Illinois Press.

Guttmann, Allen. 1991. Women's sports: a history. New York: Columbia University Press.

Hargreaves, Jennifer . 2002. Sporting Females: Critical Issues in the History and Sociology of Women's Sport. Routledge.

Hogshead-Makar, Nancy and Andrew Zimbalist. 2007. Equal Play: Title IX and Social Change. Philadelphia: Temple University Press.

Messner, Michael A. 2003. Taking the field: women, men, and sports. Minneapolis [u.a.]: Univ. of Minnesota Pr.

Smith, Lissa. 2001. Nike is a goddess: the history of women in sports. New York: Grove Atlantic.

Women in Sports Foundation, web site, https://www.womenssportsfoundation.org