By Ministry of Culture of the Government of Mexico
Morelos Regional Unit—General Directorate of Popular, Indigenous and Urban Cultures
El lugar de siempre 2Ministry of Culture of the Government of Mexico
Marilú Terán Menez, a traditional chef from the municipality of Tepoztlán, Morelos, Mexico, manages to make dozens of people smile and feel happy every day after eating the food she prepares in the market of this pueblo mágico.
El lugar de siempre 4Ministry of Culture of the Government of Mexico
Her specialty is the famous takeaways (itacates), which are made of corn and their peculiarity is that they are shaped like a triangle.
El lugar de siempre 3Ministry of Culture of the Government of Mexico
He arrives daily at his stand called El Lugar de Siempre (The Usual Place), where Gabriel Terán Ménez, Adriana Alvarado Terán and her husband Severo Noriega Barragán accompany him.
El lugar de siempre 5Ministry of Culture of the Government of Mexico
"14 years ago we had premises, but we did not have the name, especially what it was going to be called, then one of my sister-in-laws heard on the radio or television that an artist was going to play El Lugar de Siempre" (The Usual Place) (a song), and that's where the name of the premises comes from," Marilú Terán said.
El lugar de siempre 6Ministry of Culture of the Government of Mexico
The people from the town successfully adopted the name of the premises. It is a name that they consider great and original, which has generated fame and has had a positive impact on sales.
El lugar de siempre 7Ministry of Culture of the Government of Mexico
Offering traditional Tepoztlán food, such as itacates (takeaways), quesadillas, enchiladas, beef jerky tacos, among many other guisados (stews), represents a proud moment for Marilú because its main satisfaction is waiting on people who visit them, both from the town and from different parts of Mexico and of the world, since Tepoztlán is a highly touristy place.
El lugar de siempre 8Ministry of Culture of the Government of Mexico
Visiting Tepoztlán and not eating an itacate (takeaway) is like going to Yecapixtla and not eating beef jerky, like going to Tres Marías and not eating quesadillas … "The most traditional and most common thing in the market is the itacates (takeaways), it is something typical of this place, something that represents the tepoztecos,"Marilú said.
El lugar de siempre 9Ministry of Culture of the Government of Mexico
She added that many tourists, some English speakers, come to her stand and, although she does not speak this language, she made an effort to write a menu in English.
El lugar de siempre 10Ministry of Culture of the Government of Mexico
"Sometimes foreigners come and because we do not speak English, and as I prepare in certain ways I wrote a menu so that they can ask in English. It is not well specified, but we manage to understand."
El lugar de siempre 11Ministry of Culture of the Government of Mexico
Marilú explains that the expression itacate (takeaway) comes from the northern region of Mexico, where people say itacate to take food away in a box. The most traditional one was itacate (takeaway) with salsa because there was no cream or cheese before.
El lugar de siempre 12Ministry of Culture of the Government of Mexico
When they are not at the food stand, Marilú and her family usually go to the main square to have fun, they buy some tapas such as elotes (street corn) or sorbets being sold in the main square.
El lugar de siempre 13Ministry of Culture of the Government of Mexico
They celebrate their anniversary at the venue every April, they don't have an exact day, but they are aware that every April another year has gone by bringing satisfaction to visitors through the sense of taste.
El lugar de siempre 14Ministry of Culture of the Government of Mexico
"I would tell them that they will be given the chance to come and see and try our dishes. I can tell them that I am the best, but what if they don't like it, that's why it's better that they try and hopefully they like it and they get a pleasant surprise. We're waiting for them at "El lugar de siempre" ("The usual place"), he finished.
Report by the Morelos Regional Unit.
Special thanks to Marilú Terán Ménez, Gabriel Terán Ménez, Adriana Alvarado Terán and Severo Noriega Barragán.
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