1968: Vote Like Your Whole World Depended On It

In 1968 America was at a tipping point. The nation that had survived and flourished for 192 years could have imploded or exploded.

Richard Nixon Announces His Candidacy for PresidentRichard Nixon Foundation

Riots in Washington D.C. (1968-04-08) by Warren K. LefflerRichard Nixon Foundation

When Law and Order Is Lost

The U.S. crime rate began climbing in the early 1960s; in the mid-1960s it skyrocketed; by 1968 it had reached an all-time high.

D.C. Riot scenes in area of 14th-7th Sts. N.W. (1905-05-21) by Warren K. LefflerRichard Nixon Foundation

When Law and Order Is Lost

 The national crime epidemic had become a national crisis. In June, Congress passed President Johnson’s last major piece of legislation: the Omnibus Crime Control and Safe Streets Act of 1968. It increased the federal presence in state and local crime prevention, and criminal justice efforts.

The War in Vietnam (1905-05-21) by unknownRichard Nixon Foundation

Vietnam: Truth of Battle and the Shadow of War

In Vietnam, more than sixteen thousand Americans had died, and many more were wounded.  At home, cities were in flames, campuses were in turmoil, and the relations between races were bitter and, often, violent.

 

The situation was chronic and toxic.  One of Richard Nixon’s campaign slogans expressed what many Americans felt was at stake in the 1968 election: “This time, vote like your whole world depended on it.”

The Living Room War (1968-02-13) by Leffler, Warren K.,Richard Nixon Foundation

The Living Room War

By 1968 increasing numbers of Americans were getting their news from television. They trusted what they saw on their TVs more than what they read in their newspapers. A study indicated that when there were conflicting or contradictory accounts of an event, 41% of Americans believed the TV; only 21% accepted the newspapers’ accounts.

Richard Nixon in New Hampshire (1968-02-02) by John DonaldsonRichard Nixon Foundation

Richard Nixon and the Presidency – In his own words…

Richard Nixon and Pat Nixon (1968-02-02/1968-02-02) by UnknownRichard Nixon Foundation

Hat in the Ring

On February 2, 1968, Nixon announced his candidacy in New Hampshire. An organized campaign operation was up and running at the headquarters in New York and in states all across the nation. The candidate, like the campaign, was disciplined and focused. 

The Fires of the Primaries!, 1968-02-02, From the collection of: Richard Nixon Foundation
Show lessRead more

Richard Nixon Campaign (1968-09) by Arthur SchatzLIFE Photo Collection

Meet the Candidates

George Romney by Francis MillerLIFE Photo Collection

Governor George Romney

Governor George Romney (MI) was a self-made man, a non-college graduate from the humblest of backgrounds who became Chief Executive of the American Motors Corporation. He had been a successful governor for three terms. The tall, silver-haired Romney had the advantage of “looking the part” of President.

Romney’s campaign was brief: He announced his candidacy on November 18th 1967, and withdrew from the race on February 28th 1968. 

Former Governor George Wallace's Campaign - North Eastern Us (1968) by Declan HaunLIFE Photo Collection

Governor George Wallace 

Governor George Wallace (AL) attracted national attention with his 1963 Inaugural Address, when he proclaimed that he stood for “segregation now, segregation tomorrow, segregation forever.” In 1968 Wallace ran for president as the candidate of the American Independent Party. Wallace taunted the establishment and vilified his opponents, government bureaucrats, college students, and anyone protesting him.

Senator Eugene Mccarthy Campaigns In Nebraska - (North Platte) (1968) by Lee BaltermanLIFE Photo Collection

Senator Gene McCarthy

In the 1968 presidential campaign, Senator Gene McCarthy (MN) became the champion of the anti-war movement, especially its idealistic and enthusiastic young supporters. These mostly long-haired and scruffy students demonstrated discipline by shaving and sprucing up (“Go Clean for Gene”) during the vital New Hampshire primary. 

Robert F. Kennedy - Campaign (1966-09-26) by Bill EppridgeLIFE Photo Collection

Senator Robert Kennedy

Bobby Kennedy, President John F. Kennedy’s younger brother, served as U.S. Attorney General. After staying on for several tense months under President Johnson, he was elected to the U.S. Senate from New York in 1964. In 1968, Kennedy expected Johnson to be re-elected, and for many months, he had rejected the pleas of anti-war activists to run as a peace candidate. In New Hampshire to decide to run, thus, dividing the anti-war constituency.

Nelson A. Rockefeller (1958) by Alfred EisenstaedtLIFE Photo Collection

Governor Nelson Rockafeller

On April 30th, Nelson Rockefeller, announced his candidacy at a press conference. His late and indecisive entry into the race, combined with the animosity of many Republicans, reduced Rockefeller to hoping that his high standing in the national opinion polls might convince the convention delegates to vote for him. 

Ronald Reagan Campaign (1970-10) by Ralph CraneLIFE Photo Collection

Governor Ronald Reagan

Ronald Reagan was an instinctive campaigner whose easygoing manner disarmed many of his opponents. Reagan had national ambitions and cautiously allowed himself to be talked about as a conservative alternative for the 1968 Republican presidential nomination. 

Hubert Humphrey (1959-11) by Francis MillerLIFE Photo Collection

Vice President Hubert H. Humphrey

 Hubert Humphrey, the incumbent vice president, was a noted civil rights leader and visionary. To many, even aside from his ties to President Johnson, he seemed to embody the old style of politics. 

Pres. Johnson's Activities (1968-01) by Francis MillerLIFE Photo Collection

LBJ Drops Out

On the night of March 31st, President Johnson addressed the American people from the Oval Office. 

 

His subject was Vietnam.  During the course of his speech, he announced a limited bombing halt.

 

At the end of his speech, he shocked the nation and the world by saying:

 

I shall not seek, and I will not accept, the nomination of my party for another term as your president."

"King Assassinated in Memphis: Shouting Crowds Smash Stores in District " From The Washington Post (1968-04-05) by The Washington PostRichard Nixon Foundation

MLK: A Man of Peace and Inspiration

 “On Sunday April 7, I flew to Atlanta to pay my respects to the King family…I told [Mrs. King] how impressed I had been by [MLK Jr.’s] insistence that the realization of his dream of equal opportunity for all should be accomplished by peaceful rather than violent means.

The idealism of Martin Luther King Jr., expressed in his words and actions was his unique contribution to the civil rights cause… Others were reasonably effective, but none could match his mystique and his ability to inspire people – white as well as black - and to move them.”  

Rfk Assassination (1968-06-05) by Bill EppridgeLIFE Photo Collection

The Tragedy of Bobby
Kennedy

On June 5, 1968, Senator Robert Kennedy was assassinated in Los Angeles moments after declaring victory in the California Democratic presidential primary.

From Nixon’s Memoir after learning of Bobby Kennedy’s assassination.

“With millions of other Americans I thought, how could such ghastly tragedy be revisited on the Kennedy family? Who had done it, and why? When would this madness come to an end?”

The Ambassador Hotel Key (2018-08-08) by Joe LopezRichard Nixon Foundation

Robert Kennedy's key - The Ambassador Hotel

Sign announcing GOP Convention in Miami, Flordia 1968, 1968-08-05, From the collection of: Richard Nixon Foundation
Show lessRead more

Richard Nixon Preps in Montauk PointRichard Nixon Foundation

The Republican National Convention

To prepare for the Miami Beach speech, Nixon spent a few days in a cottage at Montauk Point on the furthermost tip of Long Island.  Although aides were nearby, he found the solitude of his ocean-front retreat restorative after the hurly burly of the campaign trail.

Richard Nixon's Yellow pads (1968) by UnknownRichard Nixon Foundation

Richard Nixon's Yellow Pads

Nixon wrote several drafts of his 1968 RNC Presidential Nomination Acceptance Speech. Nixon focused on the Past, the Present, and the Future. The founders of the United States of America represent the strong voices of the American people and the incentive for a revolution, the “American Revolution.” Regarding the issues of the day, though different to that of the American Revolution, Nixon linked the spirit of the “American Revolution” with the spirit of the “student revolution,” and the Civil Rights “revolution.” The protection of the “right to dissent” was an element of reconciliation and uniting the nation. Finally, the future, as Nixon notes, is in the hand of the children and the next generation. 

Richard Nixon's RNC Draft (1968) by Richard NixonRichard Nixon Foundation

Page 1
Nixon began his speech by surveying the unsettled state of America in 1968. He was concerned that America had lost its way in Vietnam, and worried about violence and racial inequality at home

Richard Nixon's RNC Draft and Transcription (1905-07-10) by Kristina AgopianRichard Nixon Foundation

Nixon's draft of acceptance speech - Page 1 transcript

Richard Nixon's RNC Drafts and Transcriptions (1905-05-21) by Richard NixonRichard Nixon Foundation

Page 2
The solution he offered was the new leadership that he, because of his experience, judgment, and vision, would provide.

Richard Nixon's RNC Drafts and Transcriptions (1905-07-10) by Kristina AgopianRichard Nixon Foundation

Nixon's draft of acceptance speech - Page 2 transcript

Richard Nixon's RNC Drafts and Transcriptions (1905-05-21) by Richard NixonRichard Nixon Foundation

Page 3
To end his speech he described his vision of two American children. For one child, himself, the American dream had come true.

Richard Nixon's RNC Drafts and Transcriptions (1905-07-10) by Kristina AgopianRichard Nixon Foundation

Nixon's draft of acceptance speech - Page 3 transcript

Telegram from Ike (1968-08-09) by Dwight D. EisenhowerRichard Nixon Foundation

Former President Dwight D. Eisenhower sent a congratulatory telegram to Richard Nixon upon winning the Republican Presidential Nomination.

Richard Nixon Delivers Acceptance Speech (1968-08-08)Richard Nixon Foundation

Richard Nixon delivers acceptance speech at the RNC in Miami, Florida in 1968

1968 Dem. Convention (1968-08) by Lee BaltermanLIFE Photo Collection

The Democratic National Convention

Democratic Convention - Riots In Lincoln Park (1968-08-27) by Charles PhillipsLIFE Photo Collection

The Battle of Michigan Avenue

When word spread that the Convention had voted down the platform’s Peace Plank, protesters ended up in front of the Conrad Hilton Hotel at 720 S. Michigan Avenue.

 

When the violence erupted in the street below, TV cameramen rushed to the windows.  Pointing their cameras down, they broadcast the violent and  brutal melee in which protesters, bystanders, medical helpers, reporters, and the Chicago police were quickly engulfed.  

Protesting The Police Actions During The Democratic Convention (This Saturday In Chicago) (1968-10-01) by Declan HaunLIFE Photo Collection

Tap to explore

Protestors Surround Police Car Outside 1968 Democratic National Convention (1968-08-01) by Hulton ArchiveGetty Images

Mayor Daley nearly doubled the 6,000-strong Chicago police force: During the Convention, almost 12,000 police worked in twelve-hour shifts. He also requested the mobilization of more than 5,000 members of the Illinois National Guard, with an additional 5,000 in reserve. By the end of the Convention, there had been 600 arrests. One hundred nineteen police and 100 protesters suffered injuries.

Protestors Outside The 1968 Democratic National Convention (1968-08-01) by Hulton ArchiveGetty Images

The main groups represented were the National Mobilization Committee to End the War in Vietnam (MOBE), Women Strike for Peace, the Southern Christian Leadership Conference (SCLC), the Poor People’s Campaign, and the Youth International Party, known as the Yippies.

Democratic Convention - Riots In Lincoln Park, Charles Phillips, 1968-08-27, From the collection of: LIFE Photo Collection
Show lessRead more
Protesting The Police Actions During The Democratic Convention (This Saturday In Chicago), Declan Haun, 1968-10-01, From the collection of: LIFE Photo Collection
Show lessRead more

Hubert Humphrey Democratic National Convention Acceptance Speech (1968-08-29)Richard Nixon Foundation

On Aug. 25, 1968, Democratic Presidential Nominee, Vice President Hubert Humphrey delivered his acceptance speech and his vision of America.

Nixon in the Arena (1968-09-01) by UnknownRichard Nixon Foundation

On the Campaign Trail: In the Arena

On October 9, 1968, Presidential Candidate Richard Nixon stood before a panel and live audience and answered direct questions on the issues of domestic and foreign affairs.

Politics and Comics (2018-10-15) by Kristina AgopianRichard Nixon Foundation

Politics and Comics

Political cartoons have played a vital, colorful, and sometimes controversial, part in American elections since Ben Franklin published (and may have drawn) “Join or Die” in 1754. In the 1870s, Thomas Nast’s cartoons depicting Tammany Hall’s Boss Tweed gave editorial cartoonists new prestige and power.

With the emergence of the counterculture in the mid-1960s, political cartoons were no longer confined to the editorial pages of newspapers. There was suddenly a nationwide underground press, freed from the traditional constraints of polite taste, and hungry for provocative content. 

H.H.H. and L.B.J., Hugh Haynie, 1968, From the collection of: Richard Nixon Foundation
Show lessRead more
Nixon and a Divided Nation, Conrad, 1968, From the collection of: Richard Nixon Foundation
Show lessRead more

By Arthur SchatzLIFE Photo Collection

They Also Ran

Muriel Humphrey and Pat Nixon campaigned vigorously for their husbands. For the Nixons, from the first day of the New Hampshire primary until the eve of the election, campaigning in 1968 was an all-out, non-stop family affair that also included prospective son-in-law David Eisenhower.

Pat Nixon Interview, John Donaldson, 1968-02-02, From the collection of: Richard Nixon Foundation
Show lessRead more
Julie Nixon And David Eisenhower-Florida, Arthur Schatz, 1968-03, From the collection of: LIFE Photo Collection
Show lessRead more

Republican Candidate Richard Nixon Campaigns In Chicago (1968-09) by Arthur SchatzLIFE Photo Collection

The Results: Election Night

The first results trickled in about around 9 o’clock.  By 10:30 Nixon knew his prediction that the results would be known by midnight had been wildly optimistic. At 11:30 Humphrey was ahead by 600,000 votes.

 

The numbers went back and forth through the small hours of Wednesday morning.  Worryingly, Mayor Daley was holding back the Illinois votes --- just as he had done in 1960.

 

Finally, a trend began emerging.  Nixon wrote in his memoirs: “Just before 3 A.M., for the first time in that long night, I allowed myself the luxury of self-assurance.”

You Got It! (1968-11-06) by UnknownRichard Nixon Foundation

"You've got it."

 Around 8 AM, NBC and ABC declared Nixon the winner in the vital states of California and Ohio.  Now he only needed one more state to win.  And Illinois was still out.

 

In his memoirs Nixon recalled how his young aide Dwight Chapin brought the news he had been waiting for all night. 

 

At 8:30 the door burst open and Dwight Chapin rushed in.  “ABC just declared you the winner!” he shouted.  “They’ve projected Illinois.  You got it.  You’ve won.”

 

 

Vice President and Presidential Nominee Hubert Humphrey Concedes (1968-11-05)Richard Nixon Foundation

Hubert Humphrey concedes.

Governor George Wallace Concedes (1968-11-05) by UnknownRichard Nixon Foundation

George Wallace concedes.

President-Elect Richard Nixon and Family (1968-11-05) by UnknownRichard Nixon Foundation

"Winning is a lot more fun."

Vice President Humphrey called at 11:30 AM to concede the election and congratulate the winner.

 

Nixon and Humphrey went back a long way, and they had a mutual respect that bypassed and surpassed plain partisanship.

 

When that formality had been observed, the Nixon family went to greet the supporters, many of whom had been waiting all night.

 

To RN-JN (1968) by Julie NixonRichard Nixon Foundation

The Crown Crewel

In his memoirs, Nixon (now President-Elect Nixon) described what happened next:

 

Julie went to her room and then called me in.  She opened her briefcase and pulled out a piece of crewelwork she had done during campaign flights around the country. It was the Great Seal of the United States, with the inscription “To RN—JN” stitched at the bottom.  “Daddy, I never had any doubt you would win,” she said as she hugged me.  “I just wanted something to be ready right away to prove it.”

President-Elect Richard Nixon and Family (1968-11-05)Richard Nixon Foundation

President-Elect Richard Nixon's victory speech - November 6, 1968.

Nixon's The One! (1968-11-05) by UnknownRichard Nixon Foundation

Credits: All media
The story featured may in some cases have been created by an independent third party and may not always represent the views of the institutions, listed below, who have supplied the content.

Interested in History?

Get updates with your personalized Culture Weekly

You are all set!

Your first Culture Weekly will arrive this week.

Home
Discover
Play
Nearby
Favorites