Understanding Gardening Magazine

Understanding Gardening Magazine (1964) by UnknownGarden Museum

The magazine "Understanding Gardening", launched in the early 1960s and set new design standards using colour illustrations rather than photographs. Each weekly issue featured new entries in its pictorial encyclopaedia.

Artwork of Rhododendron & Secateurs for 'Understanding Gardening' Magazine (1965) by UnknownGarden Museum

Published by Sampson, Low and Marston & Co Ltd of Great Missenden each issue was illustrated by Linden Artists who specialised in graphic illustration and design work.

Artwork of Strelitzia for 'Understanding Gardening' Cover (1965) by UnknownGarden Museum

The cover artwork was bold and eye catching and often included colourful flowers and key garden tools. This regular design formula may have been adopted to appeal to plantsmen and woman as well as those interested in technical innovation.

'Understanding Gardening' Cover Artwork of Crown Imperials (1965) by UNknownGarden Museum

Artwork of Nasturtiums for Cover of 'Understanding Gardening' (1965) by UnknownGarden Museum

Artwork of Roses for 'Understanding Gardening' Magazine (1965) by UnknownGarden Museum

Edited by horticultural journalist and broadcaster Roy Hay it tackled popular gardening topics such as climbing roses and planting boarders.

This Week's Work from 'Understanding Gardening' Magazine (1964) by Sampson, Low & MarstonGarden Museum

The magazine provided practical advice to gardeners so that they could improve their skills and nurture their plants.

Cloche Gardening from 'Understanding Gardening' Magazine (1964) by Sampson, Low & MarstonGarden Museum

The concept of only using hand-painted illustrations within the magazine was a popular one but the magazine struggled financially.

Artwork of Mixed Border for 'Understanding Gardening' Magazine (1965) by UnknownGarden Museum

Photography was cheaper to source than highly finished artworks and offered a greater variety of more readily available images. The magazine's success was short lived and it soon went out of business.

Artwork of Azaleas for 'Understanding Gardening' Magazine (1965) by UnknownGarden Museum

Artwork of Poppies for 'Understanding Gardening' Magazine (1965) by UnknownGarden Museum

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