Ceramiche Artistiche Molaroni

He was Latti’s nephew on his mother’s side and removed the equipment from its location at the time and had it transferred it to the new factory in via Cassi, on the corner of the former via dei Monaci, the present day via Luca della Robbia. Although Vincenzo Molaroni had an avid interest in chemistry, he was also a skilled painter and businessman. Under his direction, the company received awards of merit and recognition at the most important national and international exhibits and achieved a fame equal to that of the most prestigious ceramic producers of the era. With the close collaboration of a small circle of skilled workers and by using colors that he himself created, Molaroni proposed a historicist revival style (Storied and Grotesque works), Art Nouveau style (the most avantgarde style at that time) and other pictorial inventions such as the blue Raphaelesque.

The stock market crash of 1929 and its international repercussions forced the Molaroni & Co. to close down and it wasn’t until 1932 that a new company was formed. After Francesco’s death in 1934, his wife Adriana Ghiselli took over. While continuing to carry out the traditional ceramic production, she also suggested new plastic forms and Polychromes, as well as decorative motifs that had never been seen before.

Adriana was later joined by her daughters, Magda and Gabriella, in 1952. Both were skilled painters and were open to modernism, and they hired many young followers of the new movement. After some time, Magda decided to withdraw from the business and Gabriella carried on alone until 1982. Since than, Marcella Molaroni, continued the ancestral tradition with passionate commitment and unwavering success, increasing the offer of products and motifs, before leaving to her sons Pierleone and Gianlorenzo a 140 years old booming entity, melting-pot of craftmanship, art and beauty.

Vincenzo Molaroni took over the Pesaro factory "Benucci e Latti" in 1880, formerly owned by his uncle Pietro Latti and active since 1814, where he had started learning the art of ceramics at a very young age. From the factory come works of great formal and technical quality, of classic taste and Renaissance inspiration but also some highly innovative works. In 1881 the factory took part in the Milan Exposition and the following year in the Turin one. In 1884, thanks to the good commercial success achieved, the factory moved to the larger premises in via Cassi in Pesaro.In 1885 the manufacture, which makes use of some talented artists such as the decorator Cesare Gai, Tito Magrini, Vittorio Benvenuti, Enrico Cardinali and Corrado Giuliani, participated with some works at the Universal Exposition in Antwerp and later in all the main events and exhibitions companies in the sector, always enjoying commercial success and quality certificates. The trademark, used around 1900, consists of the monogram, dry engraved, VM and the inscription Pesaro. In 1900 the company changed its name to "Società Anonima Molaroni & C." and the brand becomes the graphic symbol of a swan with the words Pesaro & MC imprinted in the pasta. In the same year the first catalog of the manufacture was published, the second edition of which, in which 915 artifacts are illustrated, will be printed in 1908. From 1908 the manufacturer's trademark became Molaroni / Pesaro written in blue and in the following years the wording Made in Italy was added.

In 1929, with the great recession, the factory was forced to bankruptcy, but three years later Francesco Molaroni regained possession of the plants and, in partnership with Armando Lugli and Giulio Coli, founded "Ceramiche F. Molaroni & C." whose production is marked by the words Molaroni Pesaro in block letters and in black paint. In 1931 the management of the manufacture was entrusted to Edgardo Ghiselli brother of Adriana Ghiselli, wife of Francesco Molaroni.Since 1932 the trademark used is "Molaroni Pesaro" written in blackFrom the death of Francesco in 1934 until 1950, the year of its closure, the factory was managed by his wife Adriana Ghiselli.In 1952 the daughters of Francesco Molaroni and Adriana Ghiselli, Magda and Gabriella Molaroni, resume the family tradition and re-establish "Ceramiche Molaroni", with workshops in via Luca della Robbia 1 in Pesaro and sign their ceramics each with their own initials followed from the inscription Molaroni Pesaro. In recent years, the following collaborated with the manufacturer: Franco Amaranto, Valentino Angelini, Guerrino Bardeggia, Auro Salvaneschi, Bruno Bruni, Elso Sora, Gilberto Floriani, Maria Antonietta Gallina, Guglielmo Malato, Ferruccio Marchetti, Giorgio Matteini, Tonino Naponelli, Gabriella Pandolfi, Giuseppe Papagni, Bruno Scarparo, Ulrico Schettini Montefiore, Rosetta Tamburini, Romolo Verzolini, Achille Wildi and G. Yony. The production of this period is marked "Molaroni M. G. Pesaro".