Zaha Hadid Virtual Reality Experiences: The Great Utopia 1992-93

Painting and drawing as a tool for exhibition design tool at the Guggenheim Museum, New York

Zaha Hadid Virtual Reality Experiences 2016: The Great Utopia (2016) by Zaha HadidSerpentine

Zaha Hadid: Virtual Reality Experience 2016, The Great Utopia: The Russian and Soviet Avant-Garde 1915 – 1932, 1992-93 - Tatlin Tower and Tectonic “Worldwind”, 1992-93 © Zaha Hadid Foundation 2016

Tatlin Tower and Tectonic "Worldwind" (1992/1993) by Zaha HadidSerpentine

Tectonic, "The Great Utopia" (1992/1993) by Zaha HadidSerpentine

Painting and Exhibition Design

The design for the Russian avant-garde exhibition at the Guggenheim Museum, New York, was created in only two months. It was an extraordinary event, coming just after the dissolution of the Soviet Union, it was also a unique display of works borrowed from institutions that were still under one authority. The unveiling of Malevich’s Black Square (1913) was a quasi-religious moment. For the exhibition, Hadid used the spiral to tell a story through which the visitor moves seamlessly up the ramp. Interruptions are created with obstacles, and screens with posters push the visitor to the edge of the ramp, allowing different perspectives to be seen at the same time.

Screenshot. Zaha Hadid: Virtual Reality Experience 2016 (2016) by Zaha HadidSerpentine

"What was interesting was the idea of representing the mind through not only science, but also art installations" - Zaha Hadid

Screenshot. Zaha Hadid: Virtual Reality Experience 2016 (2016) by Zaha HadidSerpentine

"The point is that the complexity of space doesn't detract from the exhibited art, and how through the complexity of space, you can actually interpret many variations curatorially. It gives the curators many more possibilities to explore many different leads and connections." - Zaha Hadid

Interpretation of Tatlin's Spiral, plan, Zaha Hadid, 1992/1993, From the collection of: Serpentine
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Interpretation of Tatlin's Spiral, plan, Zaha Hadid, 1992/1993, From the collection of: Serpentine
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Credits: Story

Tatlin Tower and Tectonic “Worldwind”
1992 – 93
Acrylic and watercolours on cartridge paper
105 x 186 x 3 cm

From the project:
The Great Utopia: The Russian and Soviet Avant Garde 1915 – 1932, 1992 – 93

© Zaha Hadid Foundation 2016

Credits: All media
The story featured may in some cases have been created by an independent third party and may not always represent the views of the institutions, listed below, who have supplied the content.
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Zaha Hadid at Serpentine Galleries
Explore the visionary architect’s early paintings and drawings in virtual reality in collaboration with Zaha Hadid Virtual Reality Group
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