The year of 1968 was a turning point for Mexican society. In this year great events occurred that shaped the modern Mexican identity in several spheres: from the technological to the social participation, passing through the economy, culture and entertainment. In these series we will explore some aspects of the everyday life in the late 60s.
From fast food to space age: technology in domestic life
The second half of the 1960s presented the world with very complex technological advances. It was the era of space exploration, jet travel and sports cars. The oil industries saw an unusual boom, with the production of hydrocarbons and their application in a host of plastic materials, which soon entered the realm of the everyday and the domestic sphere.
Rocket A1. Radio portátil. (1960) by Productor desconocidoMuseum of the Purpose of the Object
Aeronaves de México. Fotografía (1968) by David WhiteMuseum of the Purpose of the Object
Aeronaves de México, was founded in 1934, in 1964 had 3,000 employees and offered flights to national and international destinations.
Súper Fan Jet. Anuncio. (1967) by Aeronaves de México.Museum of the Purpose of the Object
Boeing 747. anuncio. (1968) by BoeingMuseum of the Purpose of the Object
Valiant. Anuncio. (1968) by AutomexMuseum of the Purpose of the Object
Due to the protectionist policies established in the late 1930s and the high tariffs on imported products, many companies were forced to open Mexican subsidiaries.
Barracuda. Anuncio. (1967) by Dodge AutomexMuseum of the Purpose of the Object
Companies such as Automex, a subsidiary of the North American Chrysler, appear.
Fiat 850. Anuncio. (1968) by FiatMuseum of the Purpose of the Object
The economic policies of the time stimulate national production, encouraging the increase in the price of imported products.
The electronic devices were offered one after another with the promise of making life easier, and increasing comfort.
Octagón. Detergente (1953) by Colgate - Palmolive S.A.Museum of the Purpose of the Object
Along with the electronic devices, there are also new consumables designed to be used in conjunction with the new devices.
National. Anuncio (1968) by National - PanasonicMuseum of the Purpose of the Object
Interior de Supermercado. Fotografía (1968) by Michel ZabéMuseum of the Purpose of the Object
In the late fifties, supermarkets appeared in Mexico, by 1960 the offer was quite extensive with stores such as Sumesa, Gigante, Comercial Mexicana, Aurrerá and Superama
Refrigeradores Acros. Anuncio. (1968) by AcrosMuseum of the Purpose of the Object
The domestic appliance industry is also promoted with brands such as Acros, IEM and Mabe.
Interior del Mercado de La Merced. Fotografía (1968) by Martín La SalleMuseum of the Purpose of the Object
In 1957, the Mercado de La Merced building, designed by Enrique del Moral, was inaugurated. At that time the renovation and modernization of the tianguis or popular markets began.
Pronto. Harina preparada para pays (1968) by Anderson, Clayton & Co.Museum of the Purpose of the Object
This decade consolidates the consumption of highly processed industrialized foods, which are easy to prepare and have little nutritional value.
Pepsi. Anuncio. (1967) by Pepsico Inc.Museum of the Purpose of the Object
7up. Refresco. (1964) by The Seven-Up CompanyMuseum of the Purpose of the Object
Baterías Ray-O-Vac. Anuncio. (1966) by Ray-O-VacMuseum of the Purpose of the Object
Technological advances allow the offer of audio players that are increasingly smaller and with better audio quality, consolidating the pop music industry aimed at young people.
Toshiba. Anuncio. (1968) by Tokyo Shibaura Electric Co.Museum of the Purpose of the Object
Spanish Moonlight Mixtape. Cinta de Audio 8-Track (1967) by TeleproMuseum of the Purpose of the Object
Sanyo. Anuncio. (1968) by Sanyo Electric Co.Museum of the Purpose of the Object
The technology was present in such common aspects as food and entertainment, glorifying prosperity and encouraging consumption.
Antonio Soto, Arely Chong, Carlos Gónzalez, Daniel Cervantes, Diego Salgado, Edmundo Vargas, Javier Ávalos, Jonathan Torres, Lizbeth Chavez, Mariana Pérez, Martín Cruz, Natalia Cheng, Paulina Newman, Piedad Romero y Rosario Luna.
Selection and texts by Antonio Soto
Museo del Objeto del Objeto © 2018