Our Extraordinary Materials

Iris Ceramica Group blends quality, design and technology, exploring new horizons and paving the way for unique ceramics that always look to the future.

Iris Ceramica Group is world leader in the design, production and distribution of ceramic surfaces with high technical and aesthetic performance for floors, wall coverings and furnishing elements. Since the mid-1960s, the district has been producing 40% of Europe's ceramics, and Romano Minozzi began to export them, founding the ‘Consorzio Gruppo Ceramiche Iris’, which went on to sell 60% of its production on the international market. This innovative business acumen was based on the sustainable idea of “Economy=Ecology”, the manifesto of values that hangs on the walls of the Group’s production plants today.

Anni 60 Fiorano (1960) by Iris CeramicaMuseo Storico Iris Ceramica Group

 The origins

Iris Ceramica, the first company in the Group, was founded in 1961 in Fiorano Modenese, at the height of the economic and industrial boom that in just a few years made Modena and Reggio Emilia the world capitals of the ceramic sector.

Fiorano (1966) by Iris CeramicaMuseo Storico Iris Ceramica Group

 A growing Group

In Italy, the Group’s production is based in the provinces of Modena and Reggio Emilia. The historical foundations of Iris Ceramica Group lie in the companies Iris Ceramica, GranitiFiandre, FMG Fabbrica Marmi e Graniti and Ariostea, joined recently by the brands  Eiffelgres, Porcelaingres, Stonepeak and SapienStone.

The '70s were the years of growth for Romano Minozzi's companies, for industrial development, but also for major cultural breakthroughs and for conquering new markets.

Stonepeak (2020) by Iris CeramicaMuseo Storico Iris Ceramica Group

 The Group grows abroad

Constant expansion, from the 1960s to a presence today in over 100 countries and 85% of the production exported: Vetschau in Germania and Crossville in USA are home to the most recent industrial sites, with cutting-edge technological production lines based on high sustainability criteria.

Iris Ceramica Group Flagship Store in Milan (2020) by Iris CeramicaMuseo Storico Iris Ceramica Group

 The showrooms

The Iris Ceramica Group showrooms are based on a new concept, open to the public, designers and architects who find them an ideal setting, fertile for inspiration and for developing their own projects for private, public and commercial spaces to the full.

Iris Ceramica Group Flagship Store in London, Iris Ceramica, 2019, From the collection of: Museo Storico Iris Ceramica Group
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Iris Ceramica Group Flagship Store in Berlin, Iris Ceramica, 2015, From the collection of: Museo Storico Iris Ceramica Group
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Iris Ceramica Group Showroom in New York, Iris Ceramica, 2019, From the collection of: Museo Storico Iris Ceramica Group
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The very identity of the showrooms developed from a specifically commercial reference to spaces in which the brands tell their stories through materials, talking of their values and building relationships with stakeholders to create opportunities for debate, inspiration and training. Working with the best professionals to design a world in which architecture, design and beauty come together in the name of sustainability.

Iris single-firing plant (1984) by Iris CeramicaMuseo Storico Iris Ceramica Group

 The single-fired tile revolution

In 1978, the new Edilcarani plant was the most modern in the Group, producing single-fired tiles in an integral cycle, from “continuous” crushing of quartz, feldspars and noble clays to firing the high-tech mixtures at temperatures of 1200 °C.

"The earth of your home" (1975) by Iris CeramicaMuseo Storico Iris Ceramica Group

Semigres

The Seventies were marked by the appearance of Semigres by Iris Ceramica, which marked the birth, development and success of Italian ceramic flooring. Thereafter it also became successful in the wall coverings world.

Inclusion of the MA.DE and Brilliant collections in the ADI Design Index. (2006) by ADI Associazione per il disegno industrialeMuseo Storico Iris Ceramica Group

 An increasingly innovative material

Since the 1960s and the single-fired tiles and semigres, the Group has continued to obtain valuable international awards, developing increasingly innovative materials which are the result of its constant research and development. 

Versatility, elegance and infinite laying possibilities, for full-bodied ceramic surfaces. Each format is a unique piece marked by originally shaped, deep-down grains so that the materials can be cut and shaped maintaining the same texture as the surface.

Il Veneziano Collection (2021) by Fiandre Architectural SurfacesMuseo Storico Iris Ceramica Group

 Il Veneziano, the innovation of technology and tradition

Il Veneziano celebrates one of the most original and sustainable of the Italian craft school, in a full-body ceramic. Fiandre Architectural Surfaces blends Italian style with pioneering technology, creating a material with high technical and aesthetic potential.

Fragmenta Full Body Collection (2020) by AriosteaMuseo Storico Iris Ceramica Group

 Fragmenta Full Body: architecture and nature come together

With a long-standing tradition of technological research and development, Ariostea presents Fragmenta Full Body, a full-body stone-effect collection with outstanding, timeless technical and aesthetic characteristics.

The Maxi Slabs production begins (2010) by Iris CeramicaMuseo Storico Iris Ceramica Group

 Large Formats, pure architectural avant-garde

An achievement of the purest architectural forefront: these large surfaces (up to 3m x 1.5m) revolutionised the practical horizons of ceramic materials. Freedom of interpretation for materials, and new design scenarios blending colours, textures and design.

Internal Museum (2018) by Iris CeramicaMuseo Storico Iris Ceramica Group

 The Iris Ceramica Group Historical Museum

Telling the story of the Group and the whole production sector, one of the strongholds of Italian-made ceramics. The Museum is part of the Museimpresa circuit, the Italian Association that brings together all the museums and archives of major historical Italian businesses.

Internal Museum (2019) by Iris CeramicaMuseo Storico Iris Ceramica Group

 The Museum exhibition circuit

The historical and technological evolution of the Group and of Italian ceramics, developed along a timeline marked by steps alternating material testimonials and communicating the events that have made the Group's reputation and crowned its success.

Innovation and sustainability have always been the founding values inspiring the Group, expressed through the production of ceramic surfaces that embody a profound value: to serve humans while fully respecting the environment.

Fiandre plant (2020) by Iris CeramicaMuseo Storico Iris Ceramica Group

 Zero Emissions

Since 2019, the Group’s materials have been produced in Zero Emissions production plants. This is a major milestone in the sustainability path, and a record in the ceramic sector, and the starting point for creating value while respecting health and the environment.

Iris Ceramica Group reaches zero-impact production (2019) by Iris CeramicaMuseo Storico Iris Ceramica Group

 Zero Emissions

The propensity for innovation translates into the attention to detail, pioneering technical properties and unique finishes that characterise our materials. The combination of creativity, innovation and sustainability ensures a delicate balance, necessary to continuously update the range and produce original, functional and high-performing surfaces.

Diesel Living & Iris Ceramica (2016) by Diesel s.p.a. & Iris CeramicaMuseo Storico Iris Ceramica Group

Diesel Living with Iris Ceramica

Diesel Living with Iris Ceramica combines innovation, expertise and creativity. A constant dialog between culture, radically different approaches and diverse expertise that focuses on a common vision, creating an unprecedented, powerful statement in contemporary style.

Sapienstone (2020) by Iris CeramicaMuseo Storico Iris Ceramica Group

SapienStone: Dress your kitchen

Ceramics make their mark in the kitchen design world, offering innovative solutions. The search for international trends and the attention to details that characterize SapienStone are ideal for those who want a nice kitchen from a visual point of view but also to live with.

Active Surfaces® 2021 (2022) by Iris CeramicaMuseo Storico Iris Ceramica Group

 Active Surfaces®, a masterpiece of sustainability

Active Surfaces® technology combines design, science and creativity giving life to eco-active materials with antibacterial and antiviral (also anti Covid-19), anti-pollution, anti-odour and self-cleaning properties. A green choice that is not only characterized for innovation and aesthetics but which aims to our well-being by respecting the environment.

The Active 2.0 technology was born, Active Surfaces, 2017, From the collection of: Museo Storico Iris Ceramica Group
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Active Surfaces®

De Castillia 23 (2019) by Fiandre Architectural SurfacesMuseo Storico Iris Ceramica Group

 De Castillia 23: a case history of sustainability

With its Active Surfaces® façades, floors and outdoor spaces, De Castillia 23 is an authentic example of sustainability that helps to improve the surrounding environment.

Design Your Slabs (2020) by Iris CeramicaMuseo Storico Iris Ceramica Group

 Design Your Slabs: limitless creativity

Design Your Slabs (DYS) exploits pioneering technologies to bring on-demand customisation of ceramic slabs.  All ideas can take shape, down to the smallest detail, on ceramic surfaces designed to be unique.

17th International Architecture Exhibition at the Biennale in Venice (2021) by Iris CeramicaMuseo Storico Iris Ceramica Group

 Cyberwall: the sustainability wall

Cyberwall is the installation created for the Architecture Biennale in Venice 2021, focusing on the relationship between humans and the environment. The work uses two design solutions: the innovative Active Surfaces® and the exclusive Design Your Slabs technology.

Hypertouch (2021) by Iris CeramicaMuseo Storico Iris Ceramica Group

 Hypertouch: re-engineered ceramics

Hypertouch is the innovative capacitive surface that enhances design functions beyond the imagination. Simply touch the ceramic surface to activate an integrated system of home-automation sensors for controlling high-tech systems.

Luce by Guillermo Mariotto (2021) by Iris CeramicaMuseo Storico Iris Ceramica Group

 Luce: surfaces with a thousand ever-changing and iridescent faces

LUCE, the collection designed by Guillermo Mariotto was presented at Cersaie 2021. An ambitious project, driven by the firm intention to make a mark expressing the versatile and eclectic soul of ceramic materials.

Seventyonepercent brand makes its debut (2019) by Iris CeramicaMuseo Storico Iris Ceramica Group

 Seventyonepercent: the new concept of bathroom furnishing

Seventyonepercent is the contemporary bathroom furnishing collection that blends environmental sensitivity with the constant research into design and materials. Contemporary and sustainable designer surfaces that express a new concept of bathroom furnishing.

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