Throughout history many governments have had to borrow money in order to finance their war efforts. War bonds became the primary means of financing the efforts in the First and Second World Wars. Traditionally governments sought the aid from wealthy individuals, but would eventually offer the bonds to the general public. Many advertisements were made to persuade the public to purchase bonds. The advertisements were often accompanied with symbols and themes of patriotism or human conscience. The posters varied from nation to nation and were targeted to specific audiences, primarily those who remained as citizens. Thematically, war bond advertisements changed over the course of both wars, as the overall image of war changed once the First World War concluded. War bonds were created out of need and were most definitely a product of their time. This exhibition explores the varying themes, targeted audiences, and even the naming of bond advertisements.