The two World Wars of the twentieth century saw an unprecedented degree of death and destruction which consumed the lives of millions of service men and women from around the world. While conscription became an option for many nations (particularly in the later stages of either war), recruitment through volunteerism was needed to feed the conflicts whilst maintaining order and morale at home where conscription was and is, often seen as a last resort. Recruitment posters appealed to a number of a citizen’s values, beliefs, and emotions to raise the enlistment numbers needed to maintain relevancy in both World Wars. This exhibition explores the common themes and motives found in recruitment posters that helped drive young men and women to enlist into military groups throughout the First and Second World War. While the majority of these posters originate from Britain, similar posters would have existed in the other countries participating in the First and/or Second World War.