Commonly known as a QC or Quick Code, These codes are found every where in black and white and with the click of a button you can find out where on the internet it will lead you. Douglas Coupland turned this every day item into Pop art through some external inspiration and the addition of pure unadulterated color.
Like most pop art this piece is very saturated, utilizing a bright and on the most part a triadic color scheme. This particular piece uses strong geometric shapes to create a feeling of dynamic motion like a mouse in a maze looking for the cheese.
The repeating square boxes creates a pathway that your eyes can follow, but you can become confused as your pathway moves left, then right, then it changes color. The piece has a certain rhythm, your eyes tend to rove over the larger squares and then into the smaller squares, following what little solid black path there is.