Food and water were not the only things that the American people conserved. Rubber was a major concern since Japan occupied Southeast Asia, a major tire distributor. The United States Government asked their citizens to save gas and drive slow. They also encouraged them to share rides with other people in order to get where they are going. Tires were not the only source of rubber. The Government asked for rain coats, Garden hoses and anything else that consisted of rubber. In this propaganda ad, they clearly indicate that their soldiers needed tires more than the citizens of America at the time.