Untitled Gallery

CONSUMERISM (POP ART)The Pop Art movement “uses elements of popular culture, such as magazines, movies, … and even [brand name] bottles and cans” to convey a message about the artist’s views on society. Using bold coloured paintings, soft sculptures, and printmaking, artists would create facsimiles, similar reproductions of popular merchandise and collages. The purpose was to emphasize the banality of any given mass culture. This was a response the post-war conservative society which focused on consumerism and the consumption of name-brand products. The American economy had significantly risen for the first time in 30 years which lead to the mass consumption of goods and conformity of the majority.The term "Consumerism" has also been used to refer to something quite different called the consumerists movement, consumer protection or consumer activism, which seeks to protect and inform consumers by requiring such practices as honest packaging and advertising, product guarantees, and improved safety standards. In this sense it is a movement or a set of policies aimed at regulating the products, services, methods, and standards of manufacturers, sellers, and advertisers in the interests of the buyer.

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