"Every age projects its own images into its art." During the Rococo period (1700-1789), the prosperous Paris merchant-class wanted "parade-dress portraits." This caused an increase in the use of pastels, and art became less formal in comparison of the Baroque period, it often was on smaller scale, and there was an increased focus on nobles while portraying an artificial "never-never world." The increased focus on nobles caused the Bourgeoisie to increase in participation and patronage of the art. There also happened to be a huge market for porcelain factories during this period, possibly because everything created during this art period was very ornate and almost had an "airy" quality to it (porcelain was extremely ornate). Two artists from the Rococo period, and in this gallery, are Francois Boucher and William Hogarth.