Era of Consumption

Taylor Thomas

Postwar private spending and consumption continued to increase whether the United States was in recession or not.
The Interstate Highway Act of 1956 made possible living farther away from work and thus the growth of more suburbs.
Automobile registration and sales took off in postwar years.
By 1957, there were 40 million TV sets in use in American homes. Advertising in TV commercials spiked to keep up with the consumer culture.
Dwight D. Eisenhower, "Ike," runs for president in 1952. He is the first president to use political campaign videos and capitalize on the nation's growing television audience.
Walt Disney Studios created the first political campaign ad for Dwight Eisenhower in 1952.
Hollywood films had to keep up with the growing competition from television.
Movies were made for teenage audiences, using actresses like Marilyn Monroe to explore sexuality.
James Dean, an actor, was also the face of a teenage rebellion movement in movies like Rebel Without a Cause.
Rock n Roll and music in general represented the teenage social rebellion.
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