In this poster we see a soldier standing at attention with his gun in position. He seems as if he is a perfect example of a soldier and a wholesome, good natured man. Therefore, when we read the caption at the top it makes us, the readers, feel as if we are not doing enough to help this man. If he was standing right in front of us asking us how much we have given i think most of us would feel regretful that we have not done enough. If there was a jar under this poster I believe it would be full from people who feel guilty about their contribution or lack of.