The Purkal Stree Shakti Store

The Purkal Stree Shakti Samiti shop was established in 2015 in the main city of Dehradun which sees considerable movement of tourists as well as having a large population of residents. Marketing persons are trained in the principles of good display, labelling items, not encouraging bargaining practices, and providing thorough information on their organization as well as the pattern,design, and specifications of each product they display. The organization also invited volunteers to guide them on sales and marketing practices. They prepared a marketing plan with strategies for growth in sales in the future.

The showroom in Purkal remains open throughout the year, but the best of their products also goes on show to temporary bazaars in cities like Delhi, Bangalore and Pune at the invitation of major NGOs who organize them to provide marketing platforms for craftspeople. The success of this shop has found them regular links with other retailers in Kolkata and Pune who market their products. After creating a diverse and beautifully designed range of hand embroidered patchwork products, Stree Shakti Samiti's salespersons, supervisors and craftswomen take turns to market their crafts at city bazaars in the festive winter months.