Subvertising

This advertisement presents us with the idea that a lady is fragrant and calm like a meadow of flowers.

By replacing the image of flowers (something that smells good) with an image of garbage (something that smells bad), the artist is suggesting that the ideas the ad is selling are garbage.

The artist tells us to “enjoy your life as a lady” despite being given a bouquet of garbage.

The artist has used scale to demonstrate the labour imbalance and heavy burden that the diamonds jewelry industry places on developing nations.

And uses children trapped within the massive diamond rings to highlight child-labour and exploitation involved in producing the jewelry advertised.

In this collage, the artist has used juxtaposition to point out the very short life cycle of plastic packaging (of water) that ends up right back where it started.

Highlighting the contradictions in advertising lingo and real life impact of companies and their products.