India’s Digital Transactions Revolution

Becoming the real-time payment hub of the world

By Google Arts & Culture

Illustrations by Gabrielle Cooper-Weisz

Number one country in digital transactions by Gabrielle Cooper-Weisz

In 2021, India recorded 48 billion real-time digital transactions, 40% of the global total. It is also three times the levels in China, and more than six times the numbers of the US, Canada, UK, France, and Germany combined.

Starting in 2015, millions of Indians have been drawn to the convenience of digital payments. They transact by pointingaiming their screens at QR codes everywhere — from vegetable shops and tea stalls to five-star dining rooms and hilltop cottages. 

Every hour, nearly 5.5 million digital payments are made for shopping, salary, rent, and even tips. 

Number one country in digital transactions by Gabrielle Cooper-Weisz

Project ‘Digital India’ For real-time payments to take off

For real-time payments to take off, it was necessary for connectivity to improve. A boost to internet penetration came in 2015 when a government plan to create a ‘Digital India’, or a digitally enabled economy, was announced.  

Online infrastructure spread far and wide. The total internet user base swelled by 530 million in 2015 to reach 830 million by 2021. At the last count, 43% of India was online.

Number one country in digital transactions by Gabrielle Cooper-Weisz

Try UPI In 2016, the National Payments Corporation of Indi

In 2016, the National Payments Corporation of India launched UPI (unified payments interface), a gateway for instant inter-bank transactions, and BHIM, a real-time transactions app. These were simpler to use than the older method of electronic fund transfer.  

UPI expanded rapidly. It became available offline too. 

Discounts made data access affordable even for every section of the population. Launched in September 2016, Reliance Jio, a popular Indian telecommunications company, gave users 4GB of free data per day, plus low-cost smartphones. 

Other providers also started offering cheap high-speed internet. India soon led the world in low-priced data, at $0.7 per GB on average. This boosted data usage: Indian users consume some 14.1 GB per month on average.

Number one country in digital transactions by Gabrielle Cooper-Weisz

Going digital amid demonetization

On November 6, 2016, the Indian government announced the demonetization of the Rs 500 and Rs 1,000 banknotes. With 80 percent of notes out of circulation, people felt a pressing need for mobile internet and online payments. 

 “We are seeing an incredible increase in merchant sign-ups … and customer sign-ups. For offline merchants and delivery persons, we are the logical substitute for cash,” Paytm CFO Madhur Deora noted, days after demonetization.

Number one country in digital transactions by Gabrielle Cooper-Weisz

The payment app boom

As merchants accepted mobile wallets, even for small values, more retail transactions moved away from cards. Payment apps grew exponentially. In the first five years since its launch, UPI payments have grown about 200 percent annually, the NCPI estimates. 

The number of payment apps using the gateway has grown to at least 26. 

Number one country in digital transactions by Gabrielle Cooper-Weisz

Covid effect

Another stimulus to digital transactions came from Covid-19. The virus was initially believed to be spreading through surfaces. Not wanting to risk contamination by cash, many preferred online purchases and online payments. As the pandemic continued, contactless payments became more widely available and were increasingly viewed as convenient. 

Number one country in digital transactions by Gabrielle Cooper-Weisz

Big bets on real-time

Big bets on real-time With transactions possible on feature phones next, the rural population could warm to digital payments. From $3 trillion in value in 2021, it is estimated that digital transactions could hit $10 trillion by 2026.  

Many people now manage their dealings for the day without a wallet in India. All they really need is a mobile phone.

Credits: Story

Illustrations by Gabrielle Cooper-Weisz

Credits: All media
The story featured may in some cases have been created by an independent third party and may not always represent the views of the institutions, listed below, who have supplied the content.
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